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Privacy Policy

Beiersdorf, Inc. (“Beiersdorf”) operates this website at Eucerinus.com as a service to Beiersdorf customers and others who are interested in Beiersdorf products and services and reside in the United States of America, its territories and possessions. By visiting this website, you accept, without limitation or qualification, the following terms and conditions:

Use of this Website and its Data.

Unless expressly permitted by Beiersdorf in writing or elsewhere on this website, you may not copy, reproduce, distribute, publish, store, cache, disseminate, display, perform, modify, create derivative works from, transfer, sell or in any way exploit the content of this website. You may not attempt to obtain lists of users or gain access to personal information of users or others from or via this website. You also may not use spiders, crawlers or similar utilities or use any automatic means to access, log-in to the website to register regarding any of its features. You may not attempt to obtain unauthorized access to computer systems, data or any services made available on or via their website or use their website or the services made available on or via it to interrupt, damage, disable, flood or impair this website, or to interfere with any other party’s use and enjoyment of it. You may not use this website or its services or features in violation of any third party’s intellectual property or other proprietary or legal right, or of any applicable law. You may not attempt to circumvent, reverse engineer, decrypt or otherwise alter or interfere with this website.

This website is intended for use only by persons located in the United States and in compliance with state and federal laws. You may not use this site from outside the United States. The materials on this site may not be appropriate for any location outside of the United States and the products, services, and information on this site apply only to the United States. Statements on sites intended for locations outside of the United States do not apply to products sold in the United States and should not be relied upon by any purchaser in the United States. For those outside of the United States, please visit www.nivea.com and select your location to be directed to the appropriate site.

Additional Features.

This website may offer certain special features, functions and activities that may be subject to terms of use, rules or policies in addition to, or in lieu of, these terms of use. We may notify you of the foregoing, but it is your responsibility, before participating in any such event, to read and understand all applicable terms, rules and policies related to it.

In the event that visitors shall be permitted to post comments, testimonials and other content, for any content so posted, you grant Beiersdorf and its affiliates, a royalty-free, unrestricted, worldwide, perpetual, irrevocable, non-exclusive and fully transferable, assignable and sublicensable right and license to use, copy, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, display, make, sell that content, in whole or in part, in any form, media, or technology now known or later devised or perfected. You represent and warrant that you own or otherwise control all of the rights to any such content that you may be permitted to post; that the content shall be accurate and solely created by you; and that use of that content will not cause offense, injury or damage to any person or entity. You hereby indemnify Beiersdorf and its affiliates, website designers, promotional agencies and representatives from and against all claims, damages, costs, judgments and awards resulting from, or in connection with, any content you post.

Intellectual Property.

This website, the NIVEA brand and trademarks and other brands and marks of Beiersdorf and its affiliates, as well as their respective product names and trade dress are protected from unauthorized use by applicable law. You are not granted any right to use, and may not use, any of Beiersdorf’s copyrights, trademarks, patents or other intellectual property; however, you may download material from this website solely for personal, private, non-commercial use by you. No part of this website, including, without limitation, the text, designs, graphics, photographs and images contained in it, may be copied, reproduced, republished, uploaded, re-posted, modified, transmitted, distributed or otherwise used in any way for any non-personal, public or commercial purpose without the prior written consent of Beiersdorf.


Beiersdorf attempts to be accurate in its product descriptions. However, Beiersdorf does not warrant that any product descriptions or other content on this website is accurate, complete, reliable, current or error free. The appearances of colors and other product characteristics may vary depending on the monitor you use and other technical factors. If the description of a product offered by Beiersdorf via this website is not materially accurate, your sole remedy is to return it in unused condition.

Authorized Dealers.

This website is the official website of Beiersdorf for the United States of America, its territories and possessions. To help ensure quality control, Beiersdorf products are sold at retail exclusively by authorized retailers. A number of our authorized retailers also maintain websites that are authorized to sell Beiersdorf products. This website may contain links to websites maintained by certain authorized retailers. If you obtain Beiersdorf products from any source other than from an authorized retailer, you do so at your own risk, and any Beiersdorf product guarantee may be void to the extent permitted by applicable law.


We welcome your suggestions, ideas and other submissions about the website, its content and our products. If you believe that you have a proprietary right to any such information or you want to assert any proprietary right in it, without use by us, please do not submit it to this website or show it to Beiersdorf by any other means. If you want to send us any such material, you represent and warrant that it is original to you, that no other party has any rights to it, and that any “moral rights” in that material have been waived. You grant us and our affiliates a royalty-free, unrestricted, worldwide, perpetual, irrevocable, non-exclusive and fully transferable, assignable and sublicensable right and license to use, copy, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, display, make, sell and what you have sent, in whole or in part, in any form, media or technology now known or later devised or perfected.

Limitations on Use.

Use of this website is intended solely for informational purposes. This website is not intended to provide medical information or advice. If you believe that you have a medical condition or medical need that relates to, or could be affected by, the use of any Beiersdorf product or service, consult your health-care provider prior to use.

Beiersdorf uses reasonable efforts to include only accurate and up-to-date information on this website; however, Beiersdorf makes no representations or warranties about any information provided by or through this website by Beiersdorf or any other party and assumes no liability for any errors or omissions. Beiersdorf reserves the right to change the information included in, and content of, this website, including these terms of use, without prior notice.

This website may contain hyperlinks or references to websites from other providers which Beiersdorf has no control and to which these Terms do not extend. These links are provided merely as a convenience.  Beiersdorf is not aware of the content of third-party websites and assumes no warranty or liability for any illegal content or other legal infringements on third-party websites. Every care was taken in the compilation and validation of the information contained on this website. Nevertheless, we cannot assume any responsibility for its topicality, accuracy, completeness and/or quality.

We have no responsibility for the content, products, services, advertising, code or other materials that you may access via any Linked Sites. Links to Linked Sites do not constitute an endorsement or sponsorship by Beiersdorf or its affiliates of whatever you may find on Linked Sites or via their use, howsoever accessed or perceived. If you visit any Linked Site, you may be subject to the terms of use, privacy policies and other use documentation of those Linked Sites. The use of Linked Sites may be subject to laws and regulations inapplicable to this website in whole or part. You should investigate thoroughly the legal documentation posted on any Linked Sites prior to use of it.

If you wish to link from any other website to this website, you must first obtain our prior written consent, which may subsequently be withdrawn by us at any time and for any reason. Your link must open in a new browser window or tab and link to the full version of the website. You are not permitted to use any linking method by which content on this website may be displaced on another website (a practice sometimes referred to as “in-line” linking). You may not link from any other website to this website in any manner such that this website, or any page of it, is “framed,” by any third-party material. You may not use any meta tags or any other “hidden text” utilizing any Beiersdorf trademark or other intellectual property without the express written consent of Beiersdorf. Any unauthorized use automatically terminates the permission to link granted by Beiersdorf.




By visiting this website, you agree that the laws of the state of Connecticut, without regard to principles of conflict of laws, will govern these terms of use and any dispute of any kind that might arise between you and Beiersdorf related to them and your use of this website, including, without limitation, product purchases. Unless prohibited by applicable law, any such dispute shall only be adjudicated in any state or federal court in Fairfield County, Connecticut, and you consent to exclusive jurisdiction and venue in those courts.

Our Contact Information:

Consumer Relations
Beiersdorf Inc

45 Danbury Rd

Wilton, CT 06897

Tel: 1-800-227-4703

Email: consumerrelations@bdfusa.com

Updates. These terms of use may be periodically updated without notice to you. These terms of use shall apply in the form in which they shall be posted at the time that you shall visit in any instance. You are encouraged to check these terms of use regularly for updates.

Last update: January 2012.

1. Policy scope and purpose, changes to the policy

Beiersdorf, Inc. (“Beiersdorf”) respects the privacy of its users and recognizes the importance of providing a secure environment for them.  We know that you care how information about you is used and shared.  This privacy policy describes how we collect, store, and use the information you provide to us.  You should carefully review this privacy policy before using this website or services provided through this website.  This privacy policy applies only to information collected through this website and not to any information collected from us or through us offline.  Please note that, when you link to other websites from this website, this privacy policy does not apply to, and cannot control the activities on, those other sites.  Please check those websites for their own privacy policies.

You should carefully review this privacy policy before using this website.  By so using this website or taking advantage of any service accessed through this website, you signify your assent to this privacy policy.  If you do not agree to this privacy policy, please do not use this website or our services accessed through it.  This privacy policy may change from time to time, so please check back periodically to ensure that you are aware of any changes.  Your continued use of this website will signify your acceptance of those changes.

2. What personal information is collected?

We collect information from you when you register on this website, join Club Blue, respond to a survey or to a communication such as an email, or use other services on this website.  We store that information ourselves or by the use of third parties under contract with us.  Those other services may include, for example, the creation of a profile page, participation in forums or the provision of facilities to permit you to post media content such as images and text.

Some of the information that we collect from you is defined as personally identifiable information about an individual, as more particularly described under applicable privacy laws (“Personal Information”).  Personal Information may include, without limitation: your name, age, mailing address, email address, telephone number, credit card information and related financial information, information concerning your interests, occupation, product uses and preferences, and other demographic information that could help identify you.  If you have set up an account that is password protected in order to play online games, to purchase goods or for any other purpose for which a password is needed, that password is also part of your Personal Information.  It may be possible to use portions of this website without providing any Personal Information, but it may be necessary to provide Personal Information to utilize all features of this website.

3. What other types of information may we collect?

For some activities, your web browser or client software may transmit certain geographic information or information regarding your computer to Beiersdorf.  Beiersdorf may use that information to generate aggregate statistics about our user community and may provide that information to advertisers and other parties with whom we have a business relationship.  In addition, Beiersdorf may use any such information for security, system integrity (the prevention of hacking, cheating and other improper or unlawful activities), or enforcement purposes.

Beiersdorf may also identify and track your Internet protocol (“IP”) address.  An IP address is the unique number assigned to your server or internet service provider (“ISP”).   Beiersdorf may track those IP addresses for system administration purposes, to report aggregate information, site tracking, security purposes, or to prevent our data and servers from being damaged.

When you visit this website, we may, at our option, automatically collect and store the following types of non-personally identifiable information received from you: (i) information from server logs found on your browser; (ii) click-through statistics; (iii) your country; (iv) the type of web browser you are using to access this website; (v) the type of operating system you are using; (vi) the name of the domain and host from which you access the Internet; (vii) the date and time you access this website and the duration of your visit; and (viii) the Internet address of the site from which you linked directly to this website.  Automatically collected information of that kind typically provides us with a greater understanding regarding the use of this website, including which pages are the most popular with our visitors.  That information also allows us to determine if this website is working properly and to make changes to the website that allows users to have better experiences on the website.  We collect that information and track it for statistical purposes; we do not use it to identify or to market to a particular user.

This website is not intended for children.  We do not knowingly collect, use or disclose Personal Information about visitors under 13 years of age. For more information please see Section 11, What About Children, below.

4. How secure is your Personal Information?

Beiersdorf has taken reasonable steps to provide that all Personal Information collected by us through this website will remain secure.  For example, for credit card information that is transmitted to us, we use industry-standard, SSL (secure sockets layer) encryption.  In addition, we take reasonable steps to require that third parties to whom we transfer any data will provide sufficient protection of Personal Information received from us.

You can help us to protect your Personal Information by: (i) using a secure web browser; (ii) not sharing any password or log-in data with others; and (iii) changing your password frequently.

5. How do we use your Personal Information?

The Personal Information you provide to Beiersdorf will allow us to do the following: (i) fulfill your orders for goods and services; (ii) alert you of new products or services, features, updates and enhancements; (iii) handle your customer service or technical support questions or issues; (iv) personalize your experience while using our services; (v) deliver the type of content and product offerings in which you are most interested; and (vi) notify you of upgrade opportunities, contests, promotions, or special events and offers.  We may enhance or merge the Personal Information collected at a Beiersdorf website with data provided to us by others.

We do not sell, rent, license, trade or exchange Personal Information with or to any third parties, except as otherwise provided in this privacy policy.

We may share your Personal Information among our affiliates worldwide.  They may use your Personal Information to offer products and services to you consistent with the purposes identified in this privacy policy.  We may use your Personal Information for internal marketing, profiling or demographic purposes, so we can adapt our products and services, the better to suit your anticipated needs.

6. What are cookies and how do we use them?

A cookie is a small bit of computer code that we send to your computer and is stored on your hard drive.  It allows a website to transfer bits of information to your computer for record-keeping purposes.  A cookie stored in your computer can be used to “remember” specific data items such as your password or operational information, such as the fact that you have already subscribed to the full version of a particular online game.  That allows us to speed up your future activities, saving the time you would normally spend entering information such as your password or subscription information.  In addition, Beiersdorf may use cookies to retrieve user information for promotional, marketing, or security purposes.

7. Does Beiersdorf disclose personal Information it collects to outside parties?

Beiersdorf may need to disclose items of your Personal Information to third-party vendors to fulfill product orders or prizes, to process mailings, or to process, analyze, or store data on Beiersdorf’s behalf.  Those third parties are not authorized by Beiersdorf to use or disclose your Personal Information for any purpose other than for use in connection with the provision of services designated by us or the delivery and processing of orders for goods.  We will take reasonable measures to have those third parties maintain the confidentiality, security, and integrity of the Personal Information they obtain from us.

We reserve the right to disclose your Personal Information as required or permitted by law.  For example, we may disclose it to respond to a subpoena, court order or other legal process, or in special cases when we have reason to believe that disclosing Personal Information is necessary to identify, contact, or bring legal action against you if we reasonably believe that you may be violating your agreements with us (including, without limitation, any applicable terms of use), or may be causing injury to, or interference with, Beiersdorf, any other user of this website or any service, the general public or other third parties. You may be asked whether you wish to receive information from third parties; upon your consent, Beiersdorf or those third parties may use your Personal Information to contact you. However, please be aware that Beiersdorf cannot control the activities of third parties to whom we provide data; we therefore cannot guarantee that they will adhere to similar privacy and security procedures as Beiersdorf.

8. The transfer of Personal Information.

The Personal Information you provide to Beiersdorf may be transferred as an asset in connection a merger or sale involving all or part of Beiersdorf or as part of a corporate reorganization, stock sale or other change of control. As part of its business operations, Beiersdorf may transfer Personal Information to recipients in countries that do not provide the same level of legal data protection as the country from which you access our website or services.  By using Beiersdorf’s website or services, you consent to the transfer of Personal Information and to the processing by Beiersdorf of that Personal Information.

9. Who is collecting your information?

When you are asked for information while on this website, you are sharing that information with Beiersdorf, its parent, and its various affiliates and sister companies, unless specifically stated otherwise.  As a result of that sharing, you may receive communications from any of those Beiersdorf affiliates.  In addition, some services offered by Beiersdorf through this website are provided in conjunction with third parties with which Beiersdorf has a business relationship.  If your Personal Information is being collected by a company other than Beiersdorf, you will be so notified at the time that the process for the collection of that Personal Information is initiated.  If you do not want to have your Personal Information so shared, please do not elect to use the service or facility for which that Personal Information is collected.

10. How can you manage your Personal Information?

At the time you provide personal information, Beiersdorf will give you the option of declining any future offers or information about new products, promotions, or services.  In addition, many of the messages that Beiersdorf may send you, such as electronic newsletters, have procedures within them to cancel the receipt of similar information in the future or later editions.  You may also be given the opportunity to “opt out” of certain features or functions.

11. What about Children?

This website is designed by Beiersdorf and intended to be considered as a general audience website and is not intended for use by children.  Beiersdorf does not intend to collect Personal Information from individual under the age of thirteen.  If you are the parent or guardian of a child under thirteen who has provided Personal Information to us, please contact us by clicking here: Contact Us.  You can also contact us by e-mailing us at consumerrelations@bdfusa.com.  Please note for your reference the potential effects of deletion, at Section 13.

12. How do you correct or delete your Personal Information or file a complaint?

If, for any reason, you are concerned about the way we are using your Personal Information, or you would like to correct or request that we delete any item of Personal Information, please contact us by clicking here: Contact Us .  You can also contact us by e-mailing us at consumerrelations@bdfusa.com.

13. Deletion of Personal Information and the use of Beiersdorf online games.

You are not required to provide us with any Personal Information we request, but the failure to provide certain items of Personal Information may prevent you from using some website functions.  You may, at any time, delete any of your Personal Information earlier provided to us.  However, please note that the deletion of certain items of your Personal Information may prevent the provision to you of certain services.

14. Contact Us.

If you have any questions, complaints, or comments regarding our privacy policy, please contact us at:

Consumer Relations

Beiersdorf Inc

45 Danbury Rd

Wilton, CT 06897

Tel: 1-800-227-4703

Email: consumerrelations@bdfusa.com 

15.  California Privacy Rights.

Under California law, if you are a California resident, you have the right to request that we do not share your Personal information with third parties for use in direct marketing by them to you.  To make such a request, please write us at:

Consumer Relations

Beiersdorf Inc

45 Danbury Rd

Wilton, CT 06897

This privacy policy was last updated January 2012

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