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Skin Wisdom

Get savvier about your skin

Eucerin Skin First Express - Louisville, Kentucky

03/24/2011
Eucerin Skin First Express - Louisville, Kentucky

The Eucerin Skin First Express arrived in Louisville, Kentucky, the first stop in our journey across the U.S. in our movement to make this a skin savvy nation! Stationed outside of the Louisville Slugger Museum & Factory, we talked with lots of locals and tourists about the importance of making skincare an essential part of their daily healthcare routine.

Famous for its link to sports like the Kentucky Derby and the Louisville Slugger bat, Kentucky offers plenty of outdoor activities for locals and visitors. During the spring months, the UV index for Kentucky is usually between four and five, so an SPF of 30+ is recommended for Derby and Baseball enthusiasts. Although warmer temperatures are fast-approaching, our friends in Louisville were still experiencing some cooler temperatures and dealing with the aftermath of a long, cold winter. We heard lots of complaints about dry skin and even drier cracked feet, for which we were able to recommend our Plus Intensive Repair product. Eucerin Plus Intensive Repair provides serious relief for very dry, rough skin with an enriched lotion specifically formulated to intensively moisturize and repair. Its rich, patented formula with buffered alpha hydroxyl and special moisture binding ingredients gently exfoliates and intensively moisturizes, for smoother, healthier skin.

We were so glad we could help our friends in Louisville treat their dry skin, but also reminded them that we should take care of our skin every day—just as it takes care of us. For instance, did you know that your skin is your body's largest organ and serves as our body's first line of defense? Or that it's just as important to apply sunscreen on cloudy days or when you're exposed to incidental sun exposure? The skin’s top layer is your body’s defense from bacteria and viruses, so keeping it moisturized and free of cracks can help your overall health, as well as your skin’s health.

With warmer weather on its way, it’s more important than ever to get your skin ready for the sun. We recommend applying an SPF product daily, such as our Everyday Protection SPF 15 Body and SPF 30 Face Lotion. Eucerin’s Everyday Protection Face Lotion SPF 30 is designed to combat harmful UV rays every day. This light, gentle formula with broad spectrum UVA/UVB sunscreens, including zinc oxide and titanium dioxide, defends against long-term sun damage that can cause signs of aging and lead to skin cancer.

We'd like to thank all of our friends and baseball fans that came aboard The Eucerin Skin First Express and took the Skin First pledge. We're confident you'll be singing "Take me out to the ballgame but not without my sunscreen!" the next time you hit the field.

Stay tuned for our next update when we meet up with “Regis & Kelly’s Run Across America with Dean Karnazes” at Balloon Fiesta Park in Albuquerque, New Mexico.

Until next time...

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