This section was designed to help you understand the changes in your skin as it ages, becomes prone to wrinkling, and sensitive to the various treatments available.

Caring for Mature Skin

Of course you would like to stay as young looking as possible, for as long as possible.The good news is that many of the changes that occur in skin over the years can be prevented, corrected or minimized. And at any point, further changes can be kept to a minimum with some simple protective measures and extra care.

So what can you do to prevent further skin damage and maximize your skin’s vitality? Read on and begin today!

Wrinkles and Fine Lines
Even if you’ve taken excellent care of your skin all your life, you may begin to notice fine lines and wrinkles as you get older. It’s not your fault. There are many causes for fine lines and wrinkles, including a natural loss of elasticity in the skin, genetics, sun exposure and smoking.

How Eucerin Can Help
Of course you want to try to reduce fine lines and wrinkles with the best and most effective treatment you can find. Yet at the same time, if you have sensitive skin, you'll want to avoid many of the anti-aging treatments in your drugstore. Too many of these formulations contain harsh ingredients– exfoliants, alpha hydroxy acids, fragrances and other potential sensitizers– that can irritate your skin and leave it dryer, duller, and even more stressed than before.

Eucerin® Q10 Anti-Wrinkle Sensitive Skin Lotion SPF 15 and Creme can help diminish fine lines and wrinkles without irritating exfoliants. These products contain a breakthrough ingredient, coenzyme Q10, which is found naturally in the skin, but diminishes with age. Coenzyme Q10 revitalizes your skin from within, while it moisturizes and increases skin elasticity.

The lotion also contains an SPF 15 non-irritating sunblock– to protect skin from further photodamage and help prevent new lines and wrinkles. Use it daily for added protection and daytime anti-aging efficacy. Use the rich, moisturizing creme for very dry skin and as an overnight anti-wrinkle treatment.

As You Age, Your Skin Needs Extra Support.
We Can Help

Dryness, Itchiness and Dullness
As skin ages, the oil and sweat glands produce less moisture. Skin becomes dryer, more sensitive to cold and heat, and less elastic and resilient. Eventually, your skin can become damaged from dryness– cracked, flaky, tight and itchy.

How Eucerin® and Aquaphor® Can Help
If you're troubled by increasingly dry, uncomfortable skin, try twice-daily applications of Eucerin Original Moisturizing Lotion or Creme. It softens your skin and gives it the daily moisture it needs to maintain its health and elasticity.

For help with flaking, cracked or peeling skin, choose Eucerin Plus Intensive Repair Lotion or Crème. With its gentle AHA formulation, it exfoliates without irritation– to smooth your skin, remove the flakes and reveal the fresher skin beneat.

If your skin is dry and itchy, try Eucerin Itch-Relief Moisturizing Spray. It offers targeted relief of even the most relentless itch... and moisturizes at the same time, to solve the cause of the problem.

Aquaphor and all Eucerin products are safe to use on dry skin associated with aging. Click here for the information you need to choose the lotion, creme or ointment that’s right for you.

The Sun: Your Worst Enemy as You Age
Dermatologists agree that “the sun is the major cause of unwanted changes in the skin with aging.”1 Exposure to UVA and UVB radiation over your lifetime causes wrinkles, spots and even skin cancer. So here’s a good place to begin, no matter what your age.

Of course you’ll want to avoid tanning salons and long days of tanning at the beach or on a boat. But even the simple day-to-day exposure we all get from going about our daily business can damage your skin. And that damage adds up– to more wrinkles, less elasticity and more chance of cancer.

Therefore, dermatologists unanimously recommend daily use of a sunscreen of SPF 15 or higher– winter and summer.


How Eucerin Can Help
Eucerin offers several choices for daily protection, suitable for year-round use, that won’t irritate even the most sensitive skin.

For the face,
Eucerin® Q10 Anti-Wrinkle Sensitive Skin Lotion SPF 15– reduces the appearance of fine lines and wrinkles, while protecting your face from UV radiation.

Eucerin® Extra Protective Moisture Lotion SPF 30– for skin that needs long-lasting moisturization and extra protection from sun exposure (SPF 30).

Eucerin® Renewal Alpha Hydroxy Lotion SPF 15– revitalizes dull, flaky skin and provides UVA/UVB protection.

All these facial products are non-irritating and provide both UVA and UVB protection.

For the body,
Choose
Eucerin® Daily Sun Defense Sensitive Skin Lotion SPF 15. It includes both an anti-oxidant, to help prepare your skin for sun exposure, and a combination of effective and proven non-irritating sunblocks– for daily SPF 15 protection against both UVA and UVB radiation.

Where To Buy
To find Eucerin® and Aquaphor Healing Ointment® in a store near you– or to buy online– click here.