Have you ever wondered
why your skin gets dry?

There are many, many causes of this extremely common condition, including:

•  genetics
some forms of dry skin are inherited
• weather
many people suffer from dry skin primarily in the winter, when cold, combined with dry indoor heating, makes their skin crack and feel tight
• drying skincare preparations
soap is the most common offender, especially for people who must wash often
• age
as we get older, oil and sweat glands become less active
• water (believe it or not)
long, hot showers and baths are very drying
• medications and treatments
whether systemic or topical, many medications cause the skin to become dry

Tips for Softer, Smoother Skin
1.
Cover up your skin when you go out in the cold or wind. Avoid sitting right next to drying indoor heat sources, such as a fan heater, wood stove, fireplace, radiator or car heating vent.
2. In the summer, beware of sitting right next to an air conditioner as the constant cool air can also dry the skin.
3. Take short showers using lukewarm water rather than long soaks in a hot bath or shower.
4. Choose cleansers, cosmetics and sunblocks that moisturize the skin as well. Avoid soap, alcohol and other drying formulations.
5. After washing, gently pat dry with a soft towel. Hard rubbing further irritates and dries the skin.
6. Apply moisturizing lotion or cream while the skin is still damp, to help seal in moisture.
7. Avoid scratching itchy dry skin, as scratching actually only irritates the nerves and leads to increased itching. Use a moisturizing itch-relief preparation instead, to relieve the urge to scratch and moisturize the dry skin behind the itch.
8. Adjust your skincare regimen to pamper your skin when it needs it most. You may want to choose a heavier moisturizer, for example, in the winter than you use in the summer.
9. And, of course, if none of the tips suggested here helps, be sure to consult your dermatologist.

No matter what the cause, Eucerin® and Aquaphor® Healing Ointment can help.
For safe, effective and non-irritating help– no matter how dry your skin can get– you can trust Eucerin and Aquaphor Healing Ointment to restore your skin’s vitality and healthy glow . . . and relieve the relentless itch caused by overly dry skin.

Aquaphor Healing Ointment and all Eucerin products are recommended for use on dry, sensitive skin. In addition, new Eucerin
® Itch-Relief Moisturizing Spray provides instant, spray-on, targeted relief for dry skin itch– plus the moisture you need to stop the itch before it starts. Click here for the information you need to choose the lotion, creme, spray or ointment that’s right for you.

Where To Buy
To find Eucerin® and Aquaphor® Healing Ointment in a store near you– or to buy online– click here.