Dry skin is the norm in Colorado in the winter time, well, actually year round. I tired Eucerin Roughness relief lotion complimentary from Influenster recently and have noticed my skin feeling more moisturized. I wouldn't describe my skin as actually being rough, just pretty dry due to the weather. I usually shower at night and put lotion on right before bed. The lotion feels a little bit squeaky, if that's the right way to describe it? It feels rather thin and watery, but once it dries it does feel like it penetrates and leaves my skin very moisturized. My husband gets rough dry skin and I applied it to his back the other day and noticed a huge difference. Overall, if I had rough dry skin, I'd probably use this consistently. But, because of the squeaky-like texture, I think I will probably stick to my other name brand lotion. I'm just not a big fan of the consistency. It is nice that it doesn't have a scent though, so good for those sensitive to smells.