Plastic pollution is one of the most significant environmental challenges of our time. That is why Eucerin actively supports a circular economy.

However, pollution is not the only issue: it is also a fact that the production of plastic requires finite fossil materials.

For these reasons, we at Eucerin design our packaging to reduce its carbon footprint.

We follow the principles of the 4 R’s: Reduce, Reuse, Recycle, Replace.

We are working on reducing our overall use of plastic packaging. This includes removing unnecessary packaging material and lightweighting the packaging design.That is why the new caps on our Urea, AtopiControl and pH5 hand cream tubes are made with 43% less plastic (compared to the previous tube caps). Using less material also contributes to saving GHG emissions. So, in this case, less really is more.

On our path to Net Zero 2045, we are continuously working to combine the highest level of product efficacy with a reduced impact on the environment. This work includes the ongoing improvement of our product packaging to find sustainable and formula-friendly solutions for each product. By following the principles of a circular economy, we are striving to significantly reduce greenhouse gas (GHG) emissions.

You can find more detailed information and the current status of our target achievement here: E5 – Resource Use and Circular Economy - Beiersdorf Annual Report 2024