What is an itch and how does it develop?

Why scratching dry, itchy skin can make it worse
With this in mind, it’s important to take dry, itchy skin seriously and to care for it at an early stage.
Why is my skin so itchy? – Causes of dry, itchy skin
Internal factors that can cause dry, itchy skin

- Genetics
Dry skin can be caused by genetic factors, whether due to having a dry skin type or being genetically predisposed to certain skin conditions that can lead to dry, itchy skin3.
- The natural process of aging
The skin produces fewer natural oils and loses its ability to retain moisture as we age, making it more prone to dryness4.
- Dehydration
When your body isn’t getting adequate hydration, this can affect the skin as well5 and lead to dehydrated, dry, itchy skin.
External factors that can cause dry, itchy skin

- Climate and environment:
Dry air, particularly cold, dry air during the winter months, can strip the skin of its natural moisture, causing exposed areas of skin to become dry and itchy6. Similarly, dry heat or air conditioning used indoors can also be drying to the skin.
- Photoaging
Prolonged and repeated unprotected exposure to the sun’s harmful UV rays can cause damage to the skin known as photoaging, which can lead to dry, itchy skin7.
- Bathing with hot water and harsh soaps
Repeated and prolonged exposure to hot water can cause damage to the skin’s moisture barrier and strip the skin of its natural oils8, leading to dry, itchy skin. Additionally, using bath products with harsh chemicals like traditional bar soaps has been shown to cause dry skin when compared to gentler, soap-free cleansers9.
What else can trigger dry, itchy skin?

In addition to common causes of dry skin above, other sources of itchy skin can lead to worsening dry, itchy skin due to scratching. These include things like:
- Post-shave irritation which can lead to dry, itchy skin10
- Skin reactions from chemical irritants or allergens11
- Insect bites and stings – scratching and washing around the area can lead to dry, itchy skin12
- Underlying skin conditions such as eczema
How should I care for dry, itchy skin?
How to help prevent dry, itchy skin from starting

When it comes to dry skin, prevention is key. Applying a moisturizer at the first signs of dryness and then with regular use can help prevent dry skin from getting worse and becoming more dry and itchy.
Other measures that can help prevent dry, itchy skin include:
- In the winter, use a humidifier indoors to prevent air from drying out and bundle up when going outdoors to help protect your skin from the drying effects of cold, dry weather13.
- Keep baths and showers brief (5-10 minutes) and use lukewarm, not hot, water
- Wear breathable, comfortable clothing.
- Use mild, fragrance-free laundry detergents and avoid skin contact with harsh detergents or other potentially drying chemicals.
- Use soap-free cleansers and avoid potentially drying skincare products.
- Drink plenty of water to keep your body (and skin) hydrated.
- Wear sunscreen every day year-round (even on cloudy days), and take proper sun protection measures such as wearing protective clothing, seeking shade, and avoiding direct sun exposure at peak hours of the day.
Soothe dry, itchy skin with Eucerin
Explore Eucerin’s range of products for dry, itchy skin
Dry, Itchy Skin FAQs
-
What causes dry, itchy skin?
Some causes of itchy skin from dryness include aging, exposure to dry air, bathing in hot water for extended periods of time, using harsh soaps or detergents, dehydration, genetics, and sun damage.
-
Can I get rid of dry, itchy skin?
Many causes of dry, itchy skin can be addressed to help soothe it. To help manage itchy skin caused by dryness, moisturize regularly, avoid long, hot showers and instead take shorter showers with lukewarm water, protect exposed skin in cold, dry weather, stay hydrated, use a humidifier, and take proper sun protection measures.
-
What role does age play in dry, itchy skin?
The body naturally produces less oil14 and Hyaluronic Acid as we age15, causing skin to lose hydration and retain less moisture.
The information provided herein is not intended to be medical advice. Nor is it intended to treat the underlying skin disease or condition. The information is provided solely to:
- Moisturize, soften and smooth dry skin
- Improve the appearance of the skin
- Achieve healthier-looking skin
Sources:
- Scratching and allergic skin inflammation. National Institutes of Health (NIH). https://www.nih.gov/news-events/nih-research-matters/scratching-allergic-skin-inflammation.
- Mack, M. R.; Kim, B. S. The Itch–Scratch Cycle: A Neuroimmune Perspective. Trends in Immunology 2018, 39 (12), 980–991. https://doi.org/10.1016/j.it.2018.10.001.
- Clinic, C. Dry Skin (Xeroderma): Symptoms, Causes, Treatment & Prevention. Cleveland Clinic. https://my.clevelandclinic.org/health/diseases/16940-dry-skin.
- Mayo Clinic. Dry skin - symptoms and causes. Mayo Clinic. https://www.mayoclinic.org/diseases-conditions/dry-skin/symptoms-causes/syc-20353885.
- Cherney, K. Is My Skin Dehydrated? Healthline. https://www.healthline.com/health/dehydrated-skin.
- Cold weather and your skin. www.aad.org. https://www.aad.org/news/cold-weather-and-your-skin.
- Hashizume, H. Skin Aging and Dry Skin. The Journal of Dermatology 2004, 31 (8), 603–609. https://doi.org/10.1111/j.1346-8138.2004.tb00565.x.
- Herrero-Fernandez, M.; Montero-Vilchez, T.; Diaz-Calvillo, P.; Romera-Vilchez, M.; Buendia-Eisman, A.; Arias-Santiago, S. Impact of Water Exposure and Temperature Changes on Skin Barrier Function. Journal of Clinical Medicine 2022, 11 (2), 298. https://doi.org/10.3390/jcm11020298.
- Mijaljica, D.; Spada, F.; Harrison, I. P. Skin Cleansing without or with Compromise: Soaps and Syndets. Molecules 2022, 27 (6), 2010. https://doi.org/10.3390/molecules27062010.
- Sukakul, T.; Bunyaratavej, S.; Chaweekulrat, P.; Trakanwittayarak, S.; Varothai, S. Facial Hair Shaving Behavior and Skin Problems of Shaved Areas of Males. The Journal of Dermatology 2021. https://doi.org/10.1111/1346-8138.16034.
- Gade, A.; Matin, T.; Rubenstein, R. Xeroderma. PubMed. https://www.ncbi.nlm.nih.gov/books/NBK565884/.
- Holland, K. Can You Get Cellulitis from a Bug Bite? Healthline. https://www.healthline.com/health/cellulitis-from-bug-bite#how-to-prevent-it (accessed 2026-01-09).
- Moore, K. What Causes Dry Skin and How to Treat It. Healthline. https://www.healthline.com/health/dry-skin#lifestyle-remedies.
- Ludmann, P. Dermatologists’ top tips for relieving dry skin. www.aad.org. https://www.aad.org/public/everyday-care/skin-care-basics/dry/dermatologists-tips-relieve-dry-skin.
- Liu, K.; Nassim, J. The hype on hyaluronic acid. Harvard Health Blog. https://www.health.harvard.edu/blog/the-hype-on-hyaluronic-acid-2020012318653.
Our brand values
We deliver a holistic approach to help keep your skin healthy-looking and radiant.
For over 100 years, we have dedicated ourselves to researching and innovating in the field of skin science. We believe in creating active ingredients and soothing formulas with high tolerability that work to help you live your life better each day.
We work together with leading dermatologist and pharmacist partners around the world to create innovative and effective skincare products they can trust and recommend.










