Gentle Hydrating Cleanser is fantastic. For years, I had dry itchy patches on my face and no lotion or cleanser helped. When I started using this cleanser years ago, these itchy patches disappeared and my skin is soft and smooth. I LOVE THIS PRODUCT! The problem is I cannot find it at any retail store. Eucerin needs to promote this product. Apparently, there are NO stores selling this wonderful cleanser in all of Los Angeles! Everywhere I go there are MANY (too many??) Eucerin lotions but no cleanser. This doesn't make economic sense for the company. Other brands have lotions AND cleansers. Get with it, Eucerin!